.Akshali Shah, Exec Supervisor, Parag Milk FoodsNew Delhi: Parag Dairy Foods has broadened its whey protein product line under the Avvatar brand name, with a concentrate on customization of the products for the customers as component of its own brand new advertising method, Akshali Shah, corporate supervisor at Parag Dairy Foods claimed in a discussion with ETRetail.With this expansion as well as assumptions of the category growing at a 30-35 per-cent CAGR, it intends to achieve a 20-25 per cent market share in this classification through 2027-28. The company has currently set up its whey protein manufacturing location in Pune, Maharashtra which offers it a competitive edge and strengthens its market job, Shah shared.The firm has actually invested about Rs 300 crore in putting together and expanding its own whey healthy protein manufacturing capability.The whey protein category, which presently contributes 7 per-cent to Parag's overall earnings, is assumed to assist 15 percent in the upcoming 3-4 years. Presently, about one-third of the company's whey protein purchases originate from e-commerce systems, offering it a nationwide reach.To satisfy the youth and also gym-goers as well as more capitalize on the developing requirement, Parag Dairy Foods considers to distribute its own products by means of modern-day trade stores, specialized whey healthy protein retail stores, and also online networks, making sure omnichannel availability.This assertive development aim at is also backed by the business's influencer-driven advertising and marketing campaigns and its durable circulation network, which includes over 35 depots as well as a tough visibility in both typical and digital retail.As every the firm's Q1 FY25 regulatory upgrade, the company possesses a system of ~ 6200 representatives and also 682 tremendously stores. It likewise has an existence in 4.6 lakh retail touch factors as well as aims to reach out to 13-15 lakh touch points by 2027E.
Posted On Sep 30, 2024 at 09:52 AM IST.
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