.Agent imageBeauty and also personal treatment business Honasa Consumer-- the parent facility of Mamaearth-- is actually terminating its own ayurvedic beauty brand Ayuga.In a revenues discussion on Friday, Honasa Customer claimed it can not set up a product-market match as well as started sunsetting the label from June this year.Following the discontinuation of Ayuga, Honasa Consumer will certainly possess 6 brand names in its collection-- Mamaearth, its own most extensive brand, The Derma Carbon Monoxide, Aqualogica, Dr Sheth's, BBlunt, and also Staze, under which the business markets colour cosmetics products.Honasa Individual stated a 19% year-on-year increase in operating revenue for the April-June period to Rs 554 crore, while internet revenue increased 62% on year to Rs 40 crore.In the presentation, Honasa said Ayuga was actually released to offer ayurvedic elegance products in modern-day formats for Indian millennials back in December 2021. The brand name was remodelled 2 years later on, based upon individual feedback, it added.However, the brand failed to get any kind of grip in spite of the modifications. Ayuga was actually an online just brand.Other new-age labels in the ayurveda-focused beauty and private care room feature Top XV Partners as well as Fireplace Ventures-backed Nathabit, Intuition Ventures-backed The Ayurveda Company, as well as Vertex Ventures-backed Kapiva.Nathabit has apparently crossed an annualised income price of Rs one hundred crore in FY24, while Kapiva reported Rs 114 crore in operating income in FY23.
Posted On Aug 10, 2024 at 01:18 PM IST.
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